Profit from your blog

Answers to the questions people ask about 'new' media. By Frances Laing, writer, blogger and journalist

PicApp for WordPress

The new PicApp function for WordPress seems to work well. See the photos I’ve used in posts on my newsblog

One of the downsides though, is that you get script and adverts across the bottom of the picture. Can’t have everything, I suppose.

Stock content photography

Content should be king on every blog – but photographs are important. Some of us are cheering that WordPress has introduced a new feature whereby bloggers can access stock photographs for free: it’s called Premium Images. WordPress explains how to do this here.

Photography for Bloggers

Photography is a central issue for bloggers. Blogging is a multi-disciplinary affair. Looking to improve? There are so many resources out there right now it can be confusing. The Web Photo Coach is an excellent place to identify your skills gaps and acquire new ones.

How to write titles that attract readers and search engines

Search Engine Optimisation is a hugely important subject when it comes to making your blog or website popular – and increasing your traffic. It’s a topic I keep coming back to again and again. I’ve tried to provide some graphic examples of what to do (and what not to do) in a recent article called: ‘How to write titles that attract readers and search engines’. To see it click this link.

What is a blog aggregator?

I’m back. Still alive. Still kicking. Writing a whole series of articles about blogs and blog aggregators. What are they? Read the first article in the series called ‘What is a blog aggregator?’ More to follow.

Short Break

I’m taking a short break from this blog to help my child settle into school. Back in two weeks.

What would Google do?

A little slow on the uptake perhaps…but I’ve just come across Jeff Jarvis and his book: “What would Google do?”  - it sounds really interesting so I’m going to make time to read it.

Fixing broken links

Linking is the life blood of most writing on the web. Broken or ‘dead’ links are not only annoying – but they are said to slow down search engine crawlers. I understand that to mean – if your links don’t work properly it is more difficult for search engines to find your site.

So it’s worth spending a bit of time and energy with the subject of links. I included a ‘check your site for broken links’ tool in a previous post (see here). But now I’m delving into the subject in more depth I’ve come across another issue.

If you’re a blogger, you’re generally producing a lot of writing. You need to decide how often you’re going to check for broken links and how you’re going to do this. Ideally, you’re going to try to check your links once you’ve finished writing a piece. Not least because it saves work later on.

But whatever you do, you have very little control over the sites you’re linking to. The best sites are frequently updated but some are taken down or archived and this may result in broken links in your blog posts.

Also, there are quite a number of different explanations as to why links might not be viable. Wiki tells us: “The most common result of a dead link is a 404 error, which indicates that the web server responded, but the specific page could not be found”

Just come across a 404 error. Don’t know what to do about it as I’ve checked the page my article is linking to, and it seems fine. Guess I’m still on some sort of a geeky learning curve. Any ideas people let me know. I’ll think on it and report back…

Guardian newspaper may close Observer

The potential closure of a British culture icon (The Observer newspaper) may seem off-topic in a blog about blogging. But blogs are organic entities – and both projects have a print-to-digital theme in common.

BBC Radio 4 described yesterday how the Guardian Media group has invested heavily in digital techologies (the Guardian website has won a web design award – I believe…) This newspaper is said to be waiting for a return on this digital investment…

For many bloggers creating and  maintaining a blog may be a similar journey – albeit on a much smaller scale. You need to produce a certain amount of (free) content and build up your blog before you can count on the readers and the traffic.  Read the reports on this print-to-digital development here and here. I’d be interested to hear your views via the comments box.

Getting Started with Cascading Style Sheets (CSS)

The more I learn about web design and the Internet, the more great gaping holes I discover in my own knowledge. CSS (which stands for Cascading Style Sheets) is a case in point.

If you have an off-the-shelf website like this one it looks fairly respectable, don’t you think? But you’re still restricted by the template you choose. Unless that is, you can do html coding or start delving into Cascading Style Sheets. Where do you start learning about this?

Well, Helium is always a good bet. Read the title: ‘Getting Started with Cascading Style Sheets’ and you’ll find five different authors offering five different solutions, plus some helpful links. Go to: Getting Started with Cascading Style Sheets.

Alternatively, check out the Wise Women tutorial on CSS. Click here.

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