If you write a considerable amount of copy on the web then sooner or later you’re faced with the problem of potential broken links. The methods of checking links I’ve found so far are painfully slow. Google Webmasters is better.
Google Webmasters is a useful tool which enables a webmistress (or master) to check broken links and monitor traffic easily and quickly (I hope). To use it you need to make sure you have a Google Account. The next step is to install a piece of html code onto your blog. To do this follow these instructions which are specially tailored to WordPress blogs. See this link:
(So the first part of this process is not as difficult as it looks). You then need to wait a little while until the next round of ‘indexing’ I believe it is called, and then you need to look at your Google Webmasters account again and begin checking and eliminating those broken links. For further tips on how to complete this process, please check out the Daily SEO blog I’ve just discovered. (This is not the most interesting job on the planet, I admit but it is important as broken links slow down the search engine crawlers). That means if you eliminate broken links you are likely to increase your traffic. A bit like tidying up, I believe. It’s boring but you need to do it every so often for your house to function properly…have fun.
